When I first left Madagascar, I knew Beatnomad would face an identity crisis. I’d relied on Madagascar and my knowledge of the country to build Beatnomad’s brand, so without it, I both lost my biggest source of content inspiration and felt like the new destinations I was learning about had no place here.
“What happens to a location-focused travel blog when you leave said location?” I wondered. I wasn’t growing the expertise I had built success off of and, meanwhile, was building expertise in other areas. I had moved to San Francisco, became a content marketing / SEO pro, and got really, really, really into cycling.
Ultimately, it was clear that I had to evolve or move on.
After several years of procrastinating on the decision (while working full time to build out the travel blog for Go Overseas and feeling too tired to come home to my personal blogging), I finally decided to cut the cord and move on.
However, I won’t be giving up blogging completely — just shifting focus to my new blog Eat Bike Travel, a blog that documents food and bike adventures in the Bay Area and beyond (like, what’s it like to see the Tour de France in person? Or what are some good restaurants to bike to in the San Francisco Bay Area?). I’m hoping that, by centering the blog on interests rather than destinations, it will be more flexible and have better longevity.
You can also, of course, always find me doling out my best packing advice on the Tortuga blog, Packsmith — a travel backpack company that I’ve regularly written articles for over the past 3 years and for whom I’m grateful for keeping my blogging chops alive.
As humans, we constantly evolve and grow our identities. We shift interests as time passes. Ultimately, blogs are a reflection of that. So onwards to new frontiers (both literally and figuratively). I’ll see you elsewhere in the blogosphere.
Note: I will not be deleting Beatnomad and will continue to maintain the site, even if I am not actively contributing content to it. Please feel free to access old content for as long as you’d like!
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